Occasionally, wages and the price of goods must be negotiated failure to negotiate results in staff strikes and loss of shipment. Lack of staff can cause problems, including messy footpaths, rides breaking down (and with sufficient neglect, exploding), crime, and unhappy visitors. People employed in the park include entertainers, security guards, mechanics, and handymen. There is a focus in the staff side of the park as well. There are simple rides like the bouncy castle and tree house, and more complicated and expensive rides like the roller coaster and the Ferris wheel. Depending on the platform, it is possible to tour the park or the rides. There are over thirty attractions available in the game. Plots are located all over the world and have many different factors that affect gameplay, including the economy, weather, terrain and land value. Once enough money has been made the player can move on to newer plots. Newer products can be bought after researching them.

The goal is to increase the park's value and available cash so that the park can be sold and a new lot can be bought from another part of the world and start building a new theme park.

Money is spent on building rides and shops and on staff, and is earned through sale of entry tickets, merchandise and refreshments. Starting with a free plot of land in the United Kingdom and few hundred thousand pounds, the player must build a profitable amusement park.

Theme Hospital is Bullfrog's thematic successor to the game, while Chris Sawyer's RollerCoaster Tycoon series has evolved the concept to offer a far more realistic selection of rides. Theme Park is a construction and management simulation game designed by Bullfrog Productions and originally released in 1994, in which the player designs and operates an amusement park.

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